Seo Tips

SEO tips for Ecommerce website optimization
A typical Ecommerce website contains a few hundred pages. They all are dynamic and contains thousands of products for sell. Optimizing an ecommerce website like Amazon is not tough; it just requires a strong SEO strategy.
Optimizing an Ecommerce site is slightly different from optimizing a static website. You need to plan and construct your website optimization strategy well in advance. This will help save you a lot of time and effort in the future.

SEO Tips for Ecommerce website optimization to Keep Your Website Ahead in search engine Rankings and Traffic.

1) Uniform and clean website structure will work. The home page should clearly reflect the product range and the inner pages should follow common design architecture.

2) Every product page should have their relevant and unique title. An Ecommerce site can contain any number of web pages and your programmer would help you in getting dynamic title for each product.

3) Select an Appropriate Keyword for every webpage. For an Ecommerce site, you can ask the programmer to select keywords from the content and product name.

4) Create a Relevant Description Per Web Page: The description of a web page is the snippet which appears in the SERPS. Every visitor reads the snippet and then clicks on the search result. It is very important to include a description relevant to the webpage content.

5. Include Breadcrumbs for All Inner Pages: A breadcrumb is like a secondary navigation structure. It helps the visitor to navigate back to the main product category page. A breadcrumb also helps in the internal linking of the website. Overall, including a breadcrumb makes the website SEO friendly.
6. Use a Heading Tag: Searchbots assign a lot of importance to the heading tag. The heading tag is SEO friendly and can be used to format the title of the web page content.

7. Avoid Usage of Flash: Avoid using flash on every web page of your Ecommerce website. This will expand the site loading time. If the use of flash is inevitable, include textual content in the flash. Search engines are capable of reading the text in the flash file.

8. Optimize Images: Add the Alt tag to all the images of your website. Search engines cannot read images. The Alt tag is a means of ensuring that the search engines read the alternate text for images.

9. Optimize Anchor Text: Anchor text appears between the anchor opening and closing tag. It is good practice to use keywords as the anchor text.
10. Create an SEO Friendly URL Structure: The default URL structure of a dynamic website contains parameters. Search engines are not capable of understanding these parameters. A good URL structure must contain words separated by hyphens.

11. Limit the Number of Outbound Links: Always link to a safe and secure website. If you are not sure about the quality of the website you are linking out to, use the no follow attribute.

12. Submit to Search Directories: Forward your website URL to good quality search directories. Most of the search directories take a few weeks to link back to a site. Fill in the details of the submission form carefully, so that the administrator accepts the submission.

13. Integrate a Secure Payment Gateway: A secure payment gateway is the heart of an Ecommerce website. Get a trust seal from Verisign, TrustE, etc. Visitors will be more likely to trust your site and to make an online payment.